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Company Page VS Brand Page
July 1, 2014
So when do you have a company page VS a brand page? Or do you have just one or both? These are all good questions. The answer is, there is not one right answer for everyone. You must decide brand by brand. To help you look into what will be right for you I always think it is a good idea to check out what people are doing and what works and doesn’t work. Many of our clients have multiple brands that they promote and sell. They may have similar products in one category or they may be in many different categories. Let’s take a look at some different examples some are our clients some are national brands.ompany Page VS Brand Page
Example: Mattel has a company page as well as a separate page for their main brand, Barbie. While on the general Mattel page the discussion can range from all of the various brands, the specific Barbie page covers Barbie only topics.
1. It is always good to have a company page for general customer service, product line information, and corporate news. If you have multiple brands this is where people will first seek you out to look up a product or just find out more about a product. This is also a good place for general customer service questions.
Use a general page to promote your company and the company culture. Do you support charities? Do you have a philosophy about all your products?
Does your company have multiple brands in one product category? Then a company page is the perfect page to highlight those brands.
Patch Products is a good example: they have a company page that features all their multiple games and promotes the company. They have posts about monthly birthday celebrations at the company and do a game on Fridays to play with their customers. They also talk about some other brands that are not games, but it is not the main feature of the page.
Disney has a general page that features news about their company and some product news. But there are literally hundreds of Disney pages for different movies characters and theme parks.
2. Brand Pages make sense when the product brand is big or you want to promote the brand. Think Mattel, there is a Mattel Facebook page but Barbie defiantly has her own brand Facebook page too.
Brand pages make sense when you want the brand to stand out from your other lines.
If a brand has a big following and it is your main business you may just have a brand page and not a company page.
A brand page also makes sense when you don’t want to call attention to your company but be known by your brand. Techno Source has a Tablet line all the tablets are on one page and as they expand into other electronics under the Kurio umbrella they will all stay on the same Kurio page.
If you have a very different product from your regular product line you should have a separate page. Patch launched Planet Sock Monkey and instead of featuring them on their company page they started a separate page, This product appeals to a totally different customer than the Patch Games so it made sense to have separate pages.
Think about your goals for your company and your brands. Define your audience and your marketing strategy. All these things will help you decide if you need a company page or a brand page or both.