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Common questions about how Facebook marketing will change in 2015
Question #1: What are they changing in the Facebook News Feed in 2015?
Have you started noticing that your Page posts aren’t showing up in News Feeds as much anymore? Have your company’s engagement levels decreased on your Facebook Page? This is because Facebook is implementing a change intended to improve the News Feed experience for users.
According to the recent announcement on Facebook’s official blog, Facebook is going to start reducing the number of overly promotional page posts in users’ News Feeds.
Question #2: What do these changes mean for small businesses that don’t have the budget to spend on Facebook advertising?
If you don’t have budget to spend on Facebook advertising, here are few suggestions to help you move forward.
#1 Make sure your Facebook content is centered around your target demographic (age/gender/location/interests) and relative to the conversation of your brand.
#2 Use the correct link formats and avoid "click baiting" with teasers and half informed headlines
#3 Test, tests, and more tests. A/B testing is very effective on Facebook, use it to see what works with your audience and what doesnt.
Pro Tip: Timely posts get rewarded with a higher place in people’s News Feeds
Question #3: What if my business has a small advertising budget?
One of the benefits of social media advertising is that it’s flexible and better able to accommodate budget constraints than traditional media. By targeting your ads strategically, you can achieve much greater efficiency than any billboard. Businesses with small advertising budgets can also use Facebook boost posts to target your posts to the right audience in order to increase your reach.
Know your Facebook audience Use Facebook Insights to find out the demographic breakdown of your audience. This data is useful as it gives you insight about content that resonates the most with your audience, and what communication style your audience responds to the best.
Don’t focus on selling on Facebook One of the main reasons why Facebook is changing its algorithm is because more and more businesses are posting sales-driven content, as opposed to resourceful content that will provide value to their audience. Facebook is trying to steer away from this model, as they want to make Facebook’s user experience more enjoyable. Therefore, if businesses are prompted to change their Facebook marketing strategy, there will be more valuable content given to their audiences.
Post your best content on Facebook Facebook wants people to see only the best content on their News Feed. Which means that in order for a business to see engagement on their posts, choose content that has been successful on other social media channels or your business’ content marketing platform. Content that has the most retweets, clicks, and traffic will more likely also do well on Facebook (and remember the golden rule: the best content is the content that provides your followers value).
Empower your employees to engage with your Facebook page One of the simplest way to increase your Facebook organic reach is to empower your employees to engage with your Facebook page. The more engagement, likes, shares, clicks, your Facebook posts receive the more you can increase your Facebook organic reach.
Don’t forget to respond If you want to receive engagement on your Facebook Page, you need to also engage with your audience. If you receive a comment, reply to that comment; if you receive a post on your business Page, reply back to that post. Adding the human touch can help your Facebook presence drastically.
Read more at http://blog.hootsuite.com/facebook-marketing-tips/